Word services for brands who want to be conspicuous.

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Hi! My name’s Imogen.
That’s me posing for a photo☝️

I’m a copywriter/strategist and my work is a blend of research, rigour, strategy, and playful execution. I write with purpose for digital brands who won’t be put in the corner. No wallflowers, no tall poppy syndrome, no shrinking violets. No floral idioms of any kind. Just zappy, spicy, zesty, punchy, funny words for cool brands.

 

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About me 

I’m a copywriter and comms strategist and content grinder and SEO understander and user experience cartographer and project manager.

I’ve shilled as a content writer, interviewed my heroes, and ghost-written so many blogs I may have haunted myself. I have a journalism degree, a pen license, and I’m ready to rock.

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When you write, you have to care about user experience (UX) because it’s the container and the context around your words and can greatly influence your message. The best living example of good and bad UX is none other than the humble cafe menu.
We use idioms a lot in English, particularly at work. An idiom is as a phrase that has "a meaning that cannot be derived from the conjoined meanings of its elements”. They’re baked into corporate culture because they're indirect and
Okay so we’re back at work and bravely tackling one of the most confusing grammatical symbols - the semicolon - because this year is about being COURAGEOUS and WRITING EFFECTIVELY and NEVER FORGETTING TO FLOSS. 

Tomorrow’s newsletter is
Formatting school is in session over at Small Change and it’s getting weird. Why are we talking about formatting and witches in a newsletter about writing? Well. When writing, you have the writing part and you have everything else. Formatting

If you believe life is too short for boring copy,
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